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In this article, we examine what alibaba's 'new retail' concept entails, before identifying five core insights for alibaba's 'new retail' vision expands beyond supermarkets too. Tencent, for example, has also been active in the new retail battle. Unlock all premium content and also get baba stock ratings.
The concept of new retail is not sector dependent.
A quick check on alibaba's hema mobile application shows that alibaba has opened 25 hema supermarkets. The list included new finance, new manufacturing, new technology and new energy with new retail at the center. With 889 million monthly active users on wechat and over 55% of mobile consumption time in china spent on its products, tencent has the. Alibaba founder jack ma calls this concept new retail, which is the fusion of both offline retail and ecommerce.