Gmv in 2018 was rmb213.5 billion, or us$30.8 billion.
25+ Alibaba 11.11 Sales Record Background. China's 11.11 shopping frenzy generates $18 billion in sales in two hours for alibaba. Despite alibaba's massive sales numbers.
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But some have questioned the accuracy of the numbers. 双11), originally called bachelors' day, is a chinese unofficial holiday and shopping season that celebrates people who are not in relationships. By the time 11.11 ended at midnight on monday, alibaba had generated rmb268.4 billion (us$38.4 billion) in gross merchandise volume in just 24 hours, a 26% jump over last year's numbers.
双11), originally called bachelors' day, is a chinese unofficial holiday and shopping season that celebrates people who are not in relationships.
During this year's double 11, alibaba sold $25.3 billion worth of merchandise. Alibaba's double 11 shopping festival set a new record this year with a total gmv of over us$25.3 billion, a whopping increase of 39% compared with 2016. The world's biggest shopping holiday saw more than double the sales volume from thanksgiving, black friday, and cyber monday combined. Jd.com was already offering some double 11.
